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'williams: everybody will know, every day, someone will have to jump on the COLBERT to work out, so those will be the words that will be passed down from the space station to the ground: "it's time for me to jump on COLBERT."
colbert: (looks amazed): wow.
...
colbert: you know, i think the treadmill is better than the node. you know why? because the node is just the box for the treadmill. nobody says, "hey, my mom bought me a nike box." they want the shoes that are inside.'
from the planetary society blog
