From slashfilm, Over the past few months, movie studios like Universal and Warner Bros. have decided that the best way to increase their DVD revenue is to establish exclusive ’sell-through’ windows for new films. So we’ve seen Netflix agree to wait 28 days before sending new Warner Bros. films to subscribers, and Fox and Universal have filed lawsuits against Redbox to control how the company stocks the studios’ films in kiosks.
But Paramount has done some research and come to different conclusions from WB and other studios. In a rare example of a studio doing something that makes sense, Paramount is eliminating any exclusive windows and allowing Redbox to stock the studio’s DVDs from day one. In other words: Paramount is doing business the way it should be done.
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