From cracked, It's not the fact that Santa is advertising Byrrh wine that makes this ad disturbing; it's that Santa has clearly gotten so shit-faced that he no longer feels the cold, and God has sent an angel down to ease his transition from life as he slowly freezes to death on somebody's roof.
But you know what's even worse?
Look at his sunken, withered eyes. He's clearly been dead for days. The angel came too late.
Santa died alone.
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