From ew [excerpt], Rio trounced the horror sequel Scream 4 and soared to a $40 million opening, according to studio estimates...Scream 4, the first movie in the horror series in 11 years, had to settle for second place with a disappointing $19.3 million. For any other $40 million horror film, that result would be viewed as a decent start, but most industry experts were expecting much more from the Wes Craven project. The Dimension Films release fell far short of the debuts of Scream 2 ($32.9 million) and Scream 3 ($34.7 million), and well behind projections heading into the weekend. The film will almost certainly finish its run as the lowest-grossing entry in the franchise. Scream 4 apparently had trouble attracting new young fans, as only 54 percent of its audience was under the age of 25 — a low figure for a horror film. And the film’s R rating meant that younger teenagers had to get their scares from the PG-13 Insidious instead. CinemaScore moviegoers gave Scream 4 a mediocre “B-” grade.
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